Self Publishing Software
Simon Harris asked: Years ago, publishing a book, which includes the layout, typesetting, printing and binding of the book, was a tough job, done only by professionals. However, today, authors can use book publishing software to publish their book, and the results are just as good as the companies that publish books.Book Publishing Software OptionsIf [...]
Ezine Publishing – Get Your Ezine Read With an Irresistible Subject Line
Debbie LaChusa asked: These days publishing an ezine or email newsletter is a common small business marketing practice, especially for independent service professionals. It’s an easy, inexpensive marketing activity and it offers a great opportunity to attract new prospects to your business and to build trust and relationships.After all, those who know and trust you [...]
So You Want to Write a Book – Part V
Charles Williams asked: Getting published is the Holy Grail of any new writer and it can be the most difficult part of your journey. We discussed some of the different ways of getting published in the last article. Lets go over those and add a few more. We have the main stream large publishing houses, [...]
Book Publishing And Marketing Defined, Along With The Marketing Mix Framework
Bruce Batchelor asked: Marketing a book has parallels to the marketing of any other product or service. With that reality in mind, I have organized a 14 P framework that can be used for conceptualizing and planning any marketing effort.Book publishing can be defined as causing a book to be in a printed form and [...]
Internet and Small Business
Idrees Ahmed asked: Technology has played an imperative role in business operations. The advent of internet has given a new methodology to conduct business faster in a cost effective way in a limited time and space.Internet is wrapped up with thousands of interconnected networks connected worldwide. The deployment of Internet in business has given rise [...]
Print-on-Demand – Publishing Revolution Or Hype-Filled Exploitation?
Peter Bowerman asked: The Down-and-Dirty on Publishing’s Over-Promoted TechnologyIn a recent year, Xlibris, one of the big names in POD (Print-on-Demand), celebrated paying out their one-millionth dollar in royalties. The prior year, they helped authors publish more than 7,000 titles and sell over 300,000 books. Impressive, huh? Well, let’s do the math. $1 million for [...]
What Good is an E-book to My Business?
Anna Katherine Mendez asked: Short for “electronic book”, an e-book is the digital media form of a printed book. These e-books are read via personal computers or e-book devices / readers.In the past, these electronic books were provided for people who specialize in particular areas. That meant that e-books had a limited audience and were [...]